Our last B Corp roundtable in London included so many great insights and ideas and we were buzzing all day. We’ve shared the key takeaways here which we hope will inspire other B Corp marketers!

Christmas on social is noisy. Big charities are out there with glossy TV spots. Retail giants are pumping out tear-jerkers and jingles. And you find yourself staring at a modest Meta ads budget, wondering how to cut through.

Here are three lessons from that’ll help you get more from whatever you can spend this Christmas.

At our latest Social Circle in London, a brilliant bunch of charity comms and marketing folk gathered for a morning of pastries, connection and a fantastic discussion about the future of charity comms.

While everyone’s chasing Reels, some of Instagram’s best features are flying under the radar.

In this blog, we unpack 6 underrated tools that can help your charity boost engagement, build community, and better understand your audience – with simple steps to get started.

We are looking for a full time Social Media Executive to join our Organic Social team this Autumn. Read more about the role and how to apply here.

There’s a growing movement of businesses that believe in more than just profit.

They care about people. About the planet. About doing things the right way, even when it’s not the easy way.

And, as of July 2025, we’re proud to say we’re officially one of them.

Kerry may be too 𝗈̶𝗅̶𝖽̶ busy to be an expert on Snapchat, and she won't be writing a newsletter on TikTok anytime soon, but LinkedIn is her happy place. 😁

Here she's sharing three mistakes that we see a lot and three solutions to make LinkedIn work harder for your charity.

Charity comms teams are often caught in the middle – juggling packed content calendars, limited resources, and a constant stream of “Can we just post this today?” requests.

But saying yes to everything doesn’t serve your audience or your mission. We share how you can set boundaries, stay strategic, and bring stakeholders on board - all with one simple framework.

Over coffee, croissants and more honesty than you usually find on a Wednesday morning, we brought together a group of purpose-driven business owners and marketing leads to explore a big, sometimes uncomfortable question:

What’s broken in purpose-driven marketing, and what’s actually working?

What a wild few years it’s been. Twitter, now X, used to be the internet’s town square - a place for communities of all shapes and sizes to come together. Now? It can sometimes feel more like a chaotic reality show, with people (and bots) scrambling for views and engagement.

It’s a dilemma we hear all the time…

“We have so many audiences we need to speak to, but we're still posting the same content on every channel.”

So, how can you speak to all of them without your feed feeling cluttered, creating digital fatigue or spending all of your time on content creation?

Volunteer recruitment is one of the biggest challenges charities are facing right now.

Six in ten charities are still struggling to recruit volunteers, with lack of time and interest cited as key barriers.

Posting a vacancy on social and hoping it lands doesn’t cut it anymore. If we want people to take action, we need to connect emotionally, highlight real impact, and make volunteering feel meaningful and doable.

Finding time to audit your socials can feel like the last thing on your never ending to-do list. And we totally get it. But it doesn’t have to be as complicated as you think. 

Not sure where to begin? We’ve got you. Take our free social media health check - it only takes a few minutes and will give you the clarity you need to move forward with confidence.

A new year is here, and with it comes the chance to start fresh and plan ahead. A content calendar can be a really useful resource and keep us organised and proactive in content creation throughout the year. And no content calendar is complete without awareness days.

We’ve read and digested all the 2025 trends reports but there'll be no 'drop what you're doing and follow the new shiny thing' vibes here.

Just solid, insight-informed tips based on our experience of working with purpose-driven businesses and non-profits, and having our ear to the (sometimes rocky) ground of the social media landscape.

In the last 12 months, we’ve been inspired, educated, entertained and moved by social media campaigns from charities across the UK and beyond. Let’s take a look at some of the campaigns that truly stood out.

It’s that time of year again when lots of charities will be planning their Christmas fundraising campaigns. 🎄

We’ve worked with countless charities, helping them navigate the challenges of fundraising. Along the way, we’ve seen a few repeated mistakes that can easily be avoided with the right approach. Here are five of the most common, along with tips to make sure your Christmas fundraising campaign succeeds.

Social media is a powerful tool for change, but for charities with limited resources, achieving impact can take time and effort. We built a programme to give more social media managers the skills, clarity, and confidence they’re searching for.

The Social for Good Accelerator is designed specifically for social media managers at charities and nonprofits. This 8-week programme equips you with the strategies, tools, and confidence to amplify your mission. We’re excited about it, and hope you are too!

August can be a challenging time for social media managers at charities. With colleagues on holiday and workloads increasing, finding the time to create fresh, engaging social content can feel overwhelming. We get it.